Top Digital Marketing Training courses in Pakistan
Digital marketing is the act of promoting products and
services through digital channels such as social media, SEO, email and mobile
apps. Any form of marketing that involves electronic devices is considered
digital marketing. This can be done both online and offline; in fact, both
kinds are important for a comprehensive digital marketing strategy.
About digital marketing
Want to learn more about digital marketing? This guide will
cover everything you need to know to get started with digital marketing. Why Digital
Marketing Matters. As a young child in California, my experiences in the
backseat of our car mostly alternated between, Mom when are we there and Hey
McDonalds, can we go? Whenever one of these ten-foot billboards appeared on the
side of the road.
Google
and Facebook generate
Growing up with Indian parents, the answer to both would usually
be the same. Sometimes the big brands even started a billboard war, like this
one between Audi and BMW, which generated a lot of laughs: In 2015, many of my
clients spent hundreds of millions dollars for billboard advertising. Today,
most companies have switched to online marketing. That's because Google and
Facebook generate more revenue than any traditional media company.
Technologies
After all, they control more eyeballs. This is why digital
marketing matters; it's where the attention is. The reason billboards like the
ones above will disappear is that even though driverless cars already exist,
drivers still have to pay attention. As technology improves, not a single
passenger will spend time looking at the road. Do me a favor; next time you're
driving someone, look in the passenger seat. Just for a second.
Digital
Marketing Stuffs
Chances are they'll be looking at their phone. Who will see
these ads if no one is looking on the road? What's more: the proportion of
people who spend more time using electronic devices continues to grow, while
print advertising continues to decline? This means you don't have much time to
figure out digital marketing stuff.
Digital
Marketing Online Works
Nearly 5 billion people around the world shop, learn, play
and even work online. If you want to reach these people, digital marketing is a
must. You might think you have a local store so you don't have to worry about
digital marketing. You would be wrong. According to Google, 88 percent of people
who perform a local search on their smartphone will visit a related store in
the next week. If you are not online, you will lose this traffic.
History of Digital Marketing
Digital marketing also provides access to more data and
analytics about your customers, how they move through the buying cycle and what
they want. You need to understand and know how to use digital marketing to make
your business succeed. History of Digital Marketing Digital marketing was
popularized in the early 2000s, but digital marketing has been around for much
longer. Like, MUCH longer. 100 years longer to be exact. Here is a picture of
the first digital marketer in history:
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