SEO stands for "search engine optimization".
Simply put, it's the process of improving your website to increase its
visibility when people search for products or services related to your business
on Google, Bing and other search engines. The better your website ranks in
search results, the more likely you are to gain attention and attract potential
and existing customers to your business.
How does SEO work?
Search engines such as Google and Bing use robots to crawl
web pages, move from site to site, collect information about those pages and
index them. Imagine an index as a huge library where a librarian can pull up a
book (or a web page) to help you find exactly what you are looking for at the
time. Algorithms further analyses the pages in the index, taking into account
hundreds of ranking factors or signals, to determine the order of pages that
should appear in search results for a given query.
Library
analogy
In our library analogy, the librarian has read every book in
the library and can tell you exactly where to find the answers to your
questions. Our SEO success factors can be seen as proxies for aspects of user
experience. This is how search engines accurately assess how well a website or
web page can give the searcher what they are looking for.
SEO experts
Unlike paid search ads, you can't pay search engines to get
higher positions in organic search, which means SEO experts have to get
involved. That’s where we come in. Our periodic table of SEO factors breaks
down the factors into six main categories, and rates each one according to its
overall importance to SEO optimization. For example, content quality and
keyword research are key factors for content optimization, while crawl ability
and speed are important factors for website architecture.
SEO Periodic Table
The newly updated SEO Periodic Table also lists the toxins
that undermine SEO best practice. These are shortcuts or tricks that may have
been sufficient to achieve a high ranking in an era when engine techniques were
much less sophisticated. And now they can even work for a short time - at least
until you're caught.
Why is
SEO important for marketing?
SEO is an essential part of digital marketing because people
make trillions of searches every year, often with a commercial purpose - to
find information about products and services. Burraq IT solutions Provides Online SEO Courses in Lahore Pakistan. Search is often the main source
of digital traffic for brands, complementing other marketing channels. By being
more visible and ranking higher in search results than your competitors, you
can have a significant impact on your results.
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