Seo training in Lahore

Search engine optimization (SEO) is the process of making a website appear as the top result when someone searches for a specific term. Burraq IT solutions provides SEO training in Lahore. The search term is called a keyword. Search results appear on search results pages (SERPS), such as those provided by Google. A more common word used to describe search engine optimization is internet marketing or search engine marketing.

On-page SEO

On-page SEO, or commonly called "on-site SEO", refers to the practice of optimizing web pages and content for users and search engines in order to increase rankings and generate website traffic. In other words, it refers to elements and attributes inside a web page, such as content, HTML, system, CSS, and internal links.

Off-page SEO

Off-page SEO refers to off-site elements and attributes that increase online engagement and are vital to attracting potential customers. It mainly focuses on link building strategy, social network integration and local SEO. Off-page is the complete opposite of on-page SEO, but it also has the same degree of relevance – one cannot work without the other.

Website activities

It is one of the best ways to provide relevant result to users and get backlinks from other site to increase credibility. Since off-page SEO focuses on external website activities, it is expected to increase both human and page rankings. It also leverages the presence of social media platforms that can effectively increase engagement and exposure, a great way to build brand awareness and credibility.

Technical SEO

Technical SEO refers to the non-content elements of your elements on your website. This refers to elements that affect the optimization and proper functioning of the website, such as website speed, mobile friendliness, browsing ability. Technical SEO is the primary strategy used by web development agencies. The correct and fast functioning of the website is a key element that has a major impact on the reception of the website.

Importance

SEO has become an important part of marketing campaigns run by businesses to find customers online, as 65% of people looking for something do not look past the 5th result on a search engine results page. Many companies use SEO companies to do the work for them because it takes too much time to do it themselves.

Search engine companies

Search engine companies like Google, Yahoo, and Bing take care to prevent spam from affecting their search engine results pages by adding filters like Google PageRank. These filters are known as algorithms. Most people don't need to pay for search engine optimization services because usually the website is going to show up in the search engines over time anyway.

White hat technique

But some online shopping sites may want to appear earlier, so they pay for search engine optimization from companies that provide it. Burraq IT solutions provides SEO training in Lahore. When someone uses a method approved by search engines to rank their website, it is called a "white hat technique". If the method is not approved, it is called a "black hat technique". Search engines can use black hat techniques to penalize sites by not showing them in search results.