Social Media Marketing Training Course-BITS

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Social Media Marketing Training

Burraq IT Solutions is a premier IT institute offering the best Social Media Marketing Training in Lahore. With a focus on equipping students and professionals with cutting-edge skills, the institute covers essential topics like platform management, content creation, paid advertising, and analytics. Participants benefit from hands-on projects and expert guidance, making them industry-ready for thriving in the digital marketing field.

Social Media Marketing Training Course: Complete Course Content

Module 1: Introduction to Social Media Marketing

  • Overview of Social Media Marketing (SMM)
  • Importance and Impact of SMM on Businesses
  • Current Trends in Social Media
  • Key Metrics and Analytics in SMM

Module 2: Understanding Social Media Platforms

Deep Dive into Major Platforms:

    • Facebook: Ads Manager, Pages, Groups, and Content Strategies
    • Instagram: Creating Engaging Content, Stories, Reels, and Ads
    • LinkedIn: Profile Optimization, Networking, and LinkedIn Ads
    • Twitter (X): Crafting Tweets, Hashtags, and Campaign Strategies
    • YouTube: Video Marketing, SEO, and Channel Growth
    • Pinterest: Visual Content Marketing and Optimization
    • TikTok: Short-Form Video Marketing and Viral Campaigns
  • Identifying the Right Platform for Your Audience and Goals

Module 3: Social Media Strategy Development

  • Setting SMART Goals for SMM
  • Building a Content Calendar
  • Audience Analysis and Persona Development
  • Competitor Analysis for Better Strategies

Module 4: Content Creation and Management

  • Types of Content: Text, Images, Videos, and Interactive Media
  • Copywriting for Social Media
  • Tools for Designing High-Quality Visuals (Canva, Adobe Express)
  • Video Creation and Editing Tools (CapCut, Premiere Pro)
  • Best Practices for Scheduling Posts (Hootsuite, Buffer)

Module 5: Social Media Advertising

  • Fundamentals of Paid Campaigns
  • Setting Up Ad Accounts on Various Platforms
  • Creating and Managing Ad Campaigns
  • Budgeting and Bidding Strategies
  • Understanding and Using Retargeting Ads
  • A/B Testing and Optimization of Ads

Module 6: Analytics and Performance Measurement

  • Key Performance Indicators (KPIs) for SMM
  • Tools for Tracking and Analyzing Social Media Performance:
    • Google Analytics
    • Social Media Insights (e.g., Facebook Insights, Instagram Insights)
    • Third-Party Analytics Tools (e.g., Sprout Social)
  • Interpreting Data for Campaign Improvement

Module 7: Advanced Social Media Techniques

  • Influencer Marketing and Collaboration
  • Social Media for E-commerce (Shoppable Posts and Ads)
  • Community Building and Engagement
  • Crisis Management on Social Media

Module 8: Search Engine Optimization (SEO) and Social Media

  • Importance of SEO in Social Media
  • Keyword Research for Social Media Content
  • Optimizing Profiles and Posts for Better Reach

Module 9: Automation and Emerging Trends

  • Automating Social Media with AI Tools
  • Chatbots for Customer Engagement
  • Exploring New Trends (Metaverse, AR/VR, Threads, etc.)
  • Ethical Considerations in Social Media Marketing

Module 10: Practical Implementation and Projects

  • Real-Life Case Studies
  • Hands-On Assignments:
  • Final Project Presentation

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